TRA NSFORMATION
A CAMPAIGN FOR THE WOODRUFF ARTS CENTER
For nearly half a century, the Woodruff Arts Center has been the Southeast’s most influential arts institution. The Alliance Theatre, Atlanta Symphony Orchestra, and High Museum of Art converge on one campus in the heart of Midtown Atlanta, providing world-class performing and visual arts to more than one million students, visitors, and families each year. Today, we hope you’ll join us in shaping the future of the arts in Atlanta as we launch a historic campaign to make the Woodruff Arts Center an even more vibrant hub of creativity.
FROM OUR LEADERSHIP

The Woodruff Arts Center has served as the cornerstone for Atlanta’s artistic community for nearly fifty years. As home to the Alliance Theatre, Atlanta Symphony Orchestra, and High Museum of Art, the Woodruff Arts Center has led the Southeast’s efforts to elevate the arts, connecting audiences through a range of world-class artistic and educational experiences. Along the way, the Woodruff Arts Center’s Arts Partners have earned international acclaim and countless accolades, including the Atlanta Symphony’s 27 GRAMMY awards, the High Museum’s global collaborations, and the Alliance Theatre’s Regional Theatre Tony Award.

In 2018, the Woodruff Arts Center will mark its 50th year as Atlanta’s epicenter for arts and arts education. To celebrate that milestone, we recently launched the Transformation Campaign to strengthen, transform, and activate our campus through endowment support, facilities improvements, and family access. The Woodruff Arts Center is committed to serving as Atlanta’s cultural nexus—a place where Atlantans and visitors alike will experience best-in-class theatre, music, visual arts, and arts education, a place that will engage and inspire for generations to come.

We hope you’ll join our continued effort to transform the future of art in our city.

DOUGLAS J. HERTZ

Chair, Board of Trustees

VIRGINIA A. HEPNER

President & CEO

TRANSFORMATION:
A VISION FOR ATLANTA'S ARTS
As the Woodruff Arts Center looks ahead to the next 50 years, we remain committed to providing best-in-class arts and arts education experiences for future generations. To fulfill that goal, we have launched a campaign to transform not only our physical campus but also the way we reach both new and existing audiences, while also improving our financial stability.

Based on these needs, the Woodruff Arts Center has launched extensive fundraising efforts across the following three areas:

Based on these needs, the Woodruff Arts Center has launched extensive fundraising efforts across the following three areas:
1 CAPITAL IMPROVEMENTS - PHASE l

The Woodruff Arts Center is committed to providing a communal space where audiences of all ages and backgrounds gather for shared experiences. The Memorial Arts Building—home to the Alliance Stage and Symphony Hall as well as numerous smaller stages, event spaces, and administrative offices—has remained mostly unchanged since opening in 1968. Today, capital improvements are needed to update the Memorial Arts Building’s technological and “green” capabilities. The Transformation Campaign’s capital effort includes a complete renovation of the Alliance Theatre and shared rehearsal spaces as well as critical projects for both the Memorial Arts Building and High Museum—all of which will enhance the arts-related experience of patrons, students, and families.

2 ENDOWMENT SUPPORT

The Woodruff Arts Center and its Arts Partners benefit from a shared endowment, which currently provides 16 percent of the annual operating budget. However, the majority of the programs and positions related to the artistic and educational offerings across the Woodruff Arts Center are not endowed. With a more robust endowment, we will be able to reduce our reliance on short-term funding and instead focus on investing in local artists, supporting creative risk, and maintaining core education and artistic programs across campus. Creating endowments for these programs will preserve their sustainability, ensuring that they continue to engage and inspire audiences for years to come.

3 FAMILY ACCESS & CAMPUS ACTIVATION FUND

Connecting with youth and families is central to the Woodruff Arts Center’s mission to provide a vibrant, active campus in the heart of our city. To fulfill that mission, the Alliance Theatre, Atlanta Symphony, and High Museum have created youth programming that enables us to reach more children and families, providing free artistic content to guests of all ages. These programs, which launched in June 2015, have already enlivened our campus, combining enriching arts experiences with impactful arts education curriculum. Through this initiative to reach families and activate our campus year-round, the Woodruff Arts Center can transform Atlanta into a city where arts exposure is a hallmark of growing up in the capital of the South.